You can experience this time as overwhelming and complex. You can find it unfortunate that many old values are redefined by social media protocols. But you also can go along, enjoy it, feel the energy of the new age. To see the opportunities and go with the flow. That is what I do.

I‘m fascinated by the idea that if you dive into the unconscious needs of people you can understand them better. I have made an extensive study on this subject, largely based on knowledge of Nobel Prize winners and scientists. As an example, some neuro-scientists consider the discovery of mirror neurons just as important to them as DNA is to biologists.

My drive is to provide entrepreneurs with insights into the behavior of their customers. To inspire them and enable them to ride the wave of opportunities. That is what gives me a tremendous energy.